LASAA Approves Launch Of Digital Water Advertising

Barring any hitch, Lagos State, the city of aquatic and economic splendour is set to experience international outdoor advertising display on its water ways with the launch of the first water projection advertising in Africa by the Falomo Ikoyi bridge, Lagos. This is coming following the approval by Lagos State Signage and Advertisement Agency (LASAA) for the deployment of facilities and infrastructure to support the launch
According to the Managing Director of the Agency, Mr. George Kayode Noah “this is another format for outdoor advertising which provides a unique canvas for a variety of projected media like digital video projection, laser graphics, large format slide projection and may also be used to produce vast and seemingly holographic Imagery’’.
Noah noted that Digital water advertising offers a good blend of art and technology with a natural canvas. It is a technique used more and more frequently and, in the right situations can truly make the public step back and admire the brand’s creativity.
He added that with this launch, Lagos will be added to the list of other cities like New York where Nike launched it Melo 8 campaign at the Hudson River, Toronto Halifax during the Nissan Altima product launch and Dubai global village to mention a few, where digital water advertising is delivering remarkable value to brands.
It will be recalled that similar technology was deployed by LASAA though not for commercial advertising purposes during the last Lagos 2012 countdown.
Noah also used the opportunity to enjoined members of the outdoor advertising industry “to continuously find new cutting edge advertising solutions and ideas in delivering value to their clients” he said.
On the other hand, the Managing Director of Spot on Media, Mr. Sesan Ogunro expressed great appreciation to LASAA for the approval given to his organization to deliver the project. He noted that “this project has come a long way and we are glad we are in the vanguard of this vision” he stated.
LASAA, an agency of Lagos State established in 2006 is responsible for the control and regulation of outdoor advertising. The Agency as part of its plans is currently developing a signage and outdoor advertisement master plan for the streetscape of Lagos.