The Lagos State Signage and Advertisement Agency (LASAA) is set to explore the advertising opportunities available around Lagos State waterways. Speaking at a session recently, the Head of the Agency, Mr. George Noah explained that this is part of the Agency’s’ effort to develop a proper master plan for other sectors of the Lagos outdoor advertising market.
He noted that LASAA intends to make Lagos a foremost city in Africa and indeed the world through creative outdoor advertising experience. “LASAA is working closely with Lagos State Waterways Authority to maximize the potentials and benefits of water advertising in the state”.
Speaking further, he said “we are working on developing other means of outdoor advertising aside from land. These include sky and water advertising’’. He added that the aesthetics and ambiences this will provide will be huge for the practice of outdoor advertising in Lagos State. “This platform will no doubt encourage practitioners to become more innovative with other medium of outdoor advertising particularly water”, said Noah.
It will be recalled that Spot on Media, a foremost outdoor advertising agency in Lagos recently showcased some of its newly acquired hydro advertising formats in preparedness for the new era of water advertising.
Lagos State boasts of vast opportunities for water advertising which has the potential to promote sport, business, tourism and transport. The city of Lagos parades some of the best infrastructures which support water advertisement.
The construction of new jetties and terminals as well as the dredging and channelization of Ikorodu waterfront, the Lagos Lagoon, Ojo-Marina, Ijede-Badore and Falomo-Marina among others, presents a beautiful scenery for aquatic activities.
With this new partnership, advertisers and member of the public are set for a totally new experience in water advertisement.