NTDC calls for increased inter-agency collaboration to promote tourism

Nigerian Development Corporation (NTDC) says inter-agency collaboration between government and private sector practitioners promote growth of tourism.

Director-General of NTDC, Mr Folorunsho Coker, stated this communiqué issued at the end of a one-day Southeast Stakeholders’ in Enugu.

Coker said stakeholders in the industry had agreed to deploy innovative, home grown, practical and tailor-made solutions for specific environments and peoples.

He explained that should adopt digital tools such as travel apps and digital marketing platforms to aid service in the sector.

According to him, the industry has the capability to generate sustainable revenues to rival crude oil revenue by closing the gap between technology-driven and global connected businesses and traditional ones.

“We agreed that should adopt digital tools and technology for wider reach.

“The use of technology in the and hospitality ecosystem vital to the sector’s development and recovery,’’ Coker said.

He added that the Federal Ministry of Information and Culture remained committed to providing the enabling environment for all agencies to perform optimally to boost in Nigeria.

Coker said Nigeria needed to develop domestic which would increase the country’s attraction to sponsors and investors to become Africa’s hub.

He stressed that the “Tour Nigeria’’ brand created by the NTDC would domestic consumption of assets and commercialisation as well as increase revenue generation.

“All these resolutions would be given due consideration,’’ he said.

The stakeholders’ had: “Utilising digital tools for optimization and destination marketing’’ as its theme. (NAN)