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HomeAnti-corruption,Governance,Election ProjectN5.5bn invested on production of BBNaija All Stars- MultiChoice 

N5.5bn invested on production of BBNaija All Stars- MultiChoice 

By Taiye Olayemi

Multichoice Nigeria on Tuesday disclosed that N5.5billion was invested in the production of the just conclused “All Stars” edition of the Big Brother Naija reality show.

Busola Tejumola, Executive Head of  Content and West Africa Channels, MultiChoice Nigeria disclosed this during the cash Prize presentation to the winner of the All Stars show, Ilebaye Odiniya.

Tejumola noted that over 2,000 individuals were also employed to execute the show.

She said the show generated over 1.53billion voters across all regions

“This year, we have backed this commitment up with a total investment of NGN5.5billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija.

“And of course, there is the direct impact of over 2000 individuals employed to bring this project to life.

“As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures.

“This year Biggieverse was opened as Big Brother invited into it your favorite All-Stars 20 game players, 4 house guests, 9 Jury members and 12 Wager Task Judges and the parrot who all together delivered a riveting show that kept us all entertained for 71 days,” she said.

Tejumola described the Big Brother All Star as a season of love rekindled and new friendships, settling scores, comedic moments, fantastic showcase of talent and a battle for dominance

She appreciated the lead sponsor of the show, MoniePoint Microfinance Bank and the associate sponsor, HFM Online Trading for partnering with MultiChoice to deliver a Biggieverse of pure entertainment.

“Special thanks to our other sponsors: Guinness, Smirnoff Vodka, Smirnoff Ice, Pepsi, Supakomando, Aquafina, Lipton Ice Tea, Tecno Mobile, Amatem Softgel, Oraimo, Arla, Tizeti, Oriflame Cosmetics Nigeria.

“Also, Close Up Toothpaste, Knorr Seasoning, Minimie, Lush Hair, Munch It, Power Oil, Titus Sardine from Ekulo International, Hawaii Soap From Evans Industry, Waw Detergent, Travel Beta, Skechers, Innoson Motors, Nexus Appliances.

“In this 20th year of Africa Magic’s operations in Nigeria, we thank you for choosing to make magic with us.

“Thank you, our loyal viewers, for your love and support that sustains the conversations around all our productions.

“Congratulations Baye, the resident GenZ Baddie on conquering in Biggieverse and emerging the winner of the very first Big Brother Naija All-Stars Season.

“Our commitment to showcasing the best in sporting, entertainment and telling uniquely authentic indigenous stories remains unwavering,” she said

Earlier, the winner of the All Stars show, Ilebaye who expressed her excitement over her victory appreciated MultiChoice, her family, fans and fellow ex-housemates.

She said she had not been able to sleep well since her victory was announced due to the excitement and surprise.

“I want to thank Brother, my family, sponsors, host of the show, supporters and people qho did not sleep to ensure the success of the show. I promise to make you all proud and make good use of the money,” she said.

Also, Mr Chinedu Okpara, Head of Product Marketing at MoniePoint described the show as an exciting one as he expressed his excitement over partnering with MultiChoice to execute the All Stars show.

“The show was an exciting one, lots of drama for us. We are happy to be a part of this.

“We have been able to fulfil one of our dreams of empowering dreams and we will continue to look for more opportunity like this,” he said.

The News Agency of Nigeria reports that Ilebaye Odiniya, winner of the All Stars edition of the show had been given her cheque of 120million and the key to her brand new SUV from Innosons Motors. (NAN) (

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