The Lagos State Signage and Advertisement Agency (LASAA) has commenced collaboration with its counterpart in Ekiti State, Ekiti State Signage and Advertisement Agency (EKSAA), in the effective management of signage and outdoor structures. The new partnership is sequel to a recent visit to LASAA by EKSAA boss Mr. Eleaza Olumiyiwa Ogunmilade.
During the initial parley with the Managing Director of LASAA, Mr. George Noah, Ogunmilade, spoke on his plans to transform the fortunes of his agency and to leverage the vast experience LASAA has gained since inception in May 31, 2006. Smarting from a weekend working visit to Ekiti State, Noah who was accompanied by two top LASAA officials including Ms. Temitayo Etomi (Special Adviser on Operations) and Mr Tope Akande (Head of Corporate Affairs) said the visit was to assist his Ekiti State counterpart in both the regulatory and revenue generation functions including the development of an Outdoor Masterplan, Signage Enumeration and situational Analysis, Image & Reputation Audit, Structure Segmentation &
Pricing. ‘‘We found out during our visit that, Ekiti State may not possess the population and commerce in Lagos State, but there are vast potentials of untapped products and services to add more pep to the aesthetics of the environment as well increase revenues more than ever before’’ Noah said. ‘’The two agencies have agreed to an exchange programme to enable staff benefit from such exercise’’ he added.
The Director General of EKSAA, Ogunmilade, who is a former Managing Director of Oceanic Bank in Gambia, expressed similar sentiments. ‘’We recognise the strides made by LASAA in recent years and hope we can benefit from that wealth of experience. This is a collaborative initiative, as such we believe there are some areas LASAA too will learn from us. We intend to put in place systems to help us run efficiently in addition to giving our staff the required training for the job’’.
A preliminary report by LASAA, of last weekend’s working visit has been forwarded to the Ekiti State Governor Dr Kayode Fayemi as well as the EKSAA boss for consideration.