Lagos State Signage and Advertisement Agency (LASAA), is revamping Apapa-Oshodi Express Way for outdoor advertisement. This move is in line with Agency’s plan for a new signage and outdoor advertising master plan.
Speaking on this development, the Managing Director of the Agency, Mr. George Kayode Noah stated that “this is part of LASAA’s plan to redefine Out-of-Home advertising in the State in line with the directives of His Excellency Governor Babatunde Fashola (SAN). We have developed a new design for Apapa-Oshodi stretch taking into consideration modern and innovative outdoor structures that will compliment the environment’’.
Noah added that “all outdoor practitioners whose structures have been affected particularly the spectacular types (Unipoles) have been notified of this exercise. We have engaged them on the benefits of the exercise to get their buy-in’’. He emphasized that all outdoor practitioners whose advertising structures are affected will have the first right of refusal on the stretch after the exercise is completed. The Agency is proposing structures with Portrait design types, Tower designs, Cladded columns, V-shaped designs, Boundary wall signs, Bus shelters, and Street furnitures.
The redesign of Apapa Oshodi Expressway is one of the many steps to be taken by LASAA to implement the new outdoor master plan. The current leadership of Mr. Noah has been in the vanguard for the implementation of an outdoor advertising master plan which will specify the type and location for the placement of outdoor advertisement structures. ‘’This in the long run, will eradicate clutter and clustering which Lagos outdoor advertising space was synonymous with a few years ago’’.