Hearts Of Gold: Ariel and Safeguard Celebrate Moms



Ariel and Safeguard will support Nigerian mothers who have made significant sacrifices in raising other people’s kids through their sponsorship of the Season IV of the Supermom Reality TV Series tagged ‘Hearts of Gold’.

The Supermom reality show is a TV series that celebrates mothers who have made significant sacrifices for children by providing them with better opportunities and a better quality of life despite all odds.

This season’s show spotlights and celebrates mothers who have raised children that are not theirs either through adoption or through orphanages. The show, which started in July, runs for 13 weeks, with different orphanages competing for the top two slots. Eliminations are done weekly, with the top two emerging contestants entering the Grand Finale for the
final prize.

As part of activities to celebrate supermoms, Ariel and Safeguard, both products of Procter and Gamble (P&G), will give consumers the opportunity to make a special shout-out to their mothers or motherly figure that has inspired them the most.

Every Saturday in September, shoppers at the Ikeja and Surulere City Malls would be able to record short video messages for their moms in a campaign designed to connect with Nigerians and raise awareness for the reality show.

Every Saturday in September, Ariel and Safeguard shoppers at the Ikeja and Surulere City Malls will have the opportunity to win instant prizes at the point of purchase and give a supermom shout-out to their mothers. The best selections would be uploaded on the
Arieland Safeguard Facebook pages and shout-outs with the most likes would be aired during the Supermom TV show.

Speaking on the ongoing series, Ayotomiwa Ajewole the Brand Communications and Consumer Relations Manager, P&G, Nigeria said: “The message of maternal love transcending blood ties and empowering children for a brighter future are in line with the family values, selfless sacrifice and family health that the Ariel and Safeguard brands stand for”.

Other activities planned in line with the show include a donation platform organised by P&G employees to generate funds for the winning orphanages and a hands-on approach in the sanitation and beautification of the orphanages.

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