GENEVA – Gabriel Jaramillo, General Manager of the Global Fund to Fight AIDS, Tuberculosis and Malaria, today named Seth Faison as Director of Communications as part of an effort to better inform the Global Fund’s partners about how it is investing the world’s money to save lives. Mr. Faison is a communications expert who heads the New York office for Sitrick And Company, one of the world’s leading strategic communications firms. Trained as a journalist, he has more than 25 years’ experience in media-related fields, and was a Pulitzer Prize-winning correspondent for the New York Times.
“Communicating well is an essential part of our success,” said Mr. Jaramillo. “We need the world to better understand how we are making our investments, and how effective they are. Seth has the right background and skills to implement our strategy and achieve that goal.”
Mr. Jaramillo became General Manager of the Global Fund on 6 February, and has directed a sweeping reorganization, focusing resources on grant management and rebuilding support functions including communications.
For the past six years, Mr. Faison has served as a communications executive, advising clients on strategic communications issues in the finance, legal, technology and consumer industries.
A native of New York, Mr. Faison served as Shanghai Bureau Chief for the New York Times for five years. Prior to that, he was a legal correspondent and a business correspondent for that newspaper at its headquarters in New York City. In 1994, he won the Pulitzer Prize as part of a team covering breaking news.
Mr. Faison lived and worked in China for 12 years, first as a student of the Chinese language and then as a journalist in Hong Kong, Beijing and Shanghai. He opened a news bureau in Beijing for the South China Morning Post, and covered the 1989 student uprising in Tiananmen Square. He is the author of an acclaimed book about the economic and social change underway in China.
Mr. Faison is a graduate of Wesleyan University, where he earned a degree in European
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