Gbajabiamila inaugurates first ‘Burger King’ outlet in Nigeria



Burger King, America’s leading multinational fast food chain, on Saturday opened its first outlet in Nigeria.

News Agency of Nigeria (NAN) reports that Speaker of House of Representatives, Femi Gbajabiamila, inaugurated flagship outlet at Ajose Adeogun area in of Lagos.

Gbajabiamila said at launch that latest Burger King flagship outlet would be highest revenue generating branch throughout the world.

“We always welcome Foreign Direct Investment (FDI) into country and we expect more,” Gbajabiamila said.

He assured Burger King Corporation that Federal Government would do whatever it could to assist and make business climate easier for American fast food chain.

Jennifer Woods, Commercial Counselor at U.S. Mission said with Africa’s largest economy and a sizable youth population that was connected to world, U.S. brands must consider Nigeria a critical market.

According to Woods, while American companies will benefit from expansion into Nigeria, Nigeria will as well benefit from their presence.

Woods said U.S. Mission provided Burger King Corporation with industry-specific trade counseling to help navigate process of expanding into Nigeria.  

“I had opportunity to tour this facility in October and was thrilled to see employees in rigorous training to meet high standards of a global franchise, providing opportunities for personal growth and career advancement to dozens of Nigerians.

“For those with ties to United States, including those here today from U.S. Consulate General, this restaurant is an opportunity to get a nostalgic taste of America.

“We see tremendous opportunity for Burger King and other American franchises here because sharing a meal is an experience that connects people,” she said.

Also, Robert Lu, General Manager, Burger King Corporation (Europe, Middle East and Africa) expressed gratitude to Nigerian government for welcoming the brand into the country.

Lu said that Nigeria had been a priority market for the last 10 years, adding that he was thrilled to “finally call it a reality”.

“We couldn’t be more excited to bring our guests here the iconic Whoppers, fries, and delicious BK food that they’ve been requesting for years now.

“We can’t wait to show them what it’s like to have it their way at Burger King,” he said.(NAN)