Burger King, America’s leading multinational fast food chain, on Saturday opened its first outlet in Nigeria.
“We always welcome Foreign Direct Investment (FDI) into the country and we expect more,” Gbajabiamila said.
Jennifer Woods, Commercial Counselor at the U.S. Mission said with Africa’s largest economy and a sizable youth population that was connected to the world, U.S. brands must consider Nigeria a critical market.
According to Woods, while American companies will benefit from expansion into Nigeria, Nigeria will as well benefit from their presence.
“I had the opportunity to tour this facility in October and was thrilled to see the employees in rigorous training to meet the high standards of a global franchise, providing opportunities for personal growth and career advancement to dozens of Nigerians.
“We see tremendous opportunity for Burger King and other American franchises here because sharing a meal is an experience that connects people,” she said.
Also, Robert Lu, General Manager, Burger King Corporation (Europe, Middle East and Africa) expressed gratitude to the Nigerian government for welcoming the brand into the country.
Lu said that Nigeria had been a priority market for the last 10 years, adding that he was thrilled to “finally call it a reality”.
“We couldn’t be more excited to bring our guests here the iconic Whoppers, fries, and delicious BK food that they’ve been requesting for years now.
“We can’t wait to show them what it’s like to have it their way at Burger King,” he said.(NAN)