The general manager said the brand would continue to be innovative and consumer-friendly.
Amber Energy Drink was launched into the market in June 2020 with consumer-centric brand building initiatives.
Adedeji expressed delight at Amber’s market growth trajectory and its strides in the last one year.
She added: “I feel like Amber is a legacy drink, and that is what we want it to be.
“So, it is taking the steps of being a legacy drink, meaning that at every step of the way, it is thinking about the average Nigerian and how we can better their lives, and how Amber can become a part of their success story”.
Adedeji said that a lot of activities had been lined up to celebrate Amber at one.
The new energy drink is formulated to provide energy boost for those who lead active and exhausting lifestyles, top of which are people in sports, entertainment and games, according to the statement.(NAN)