Amber Energy Drink marks 1 year in market



 Amber Drink, made Drinks Ltd, says it is committed delivering on brand promise, as it celebrates one year of arrival the Nigerian market.

The General Manager of Drinks Ltd, Ms. Titilola Adedeji, gave the assurance at a parley held as of the anniversary celebration, according a statement Lagos on Tuesday.

Adedeji said Amber would always strive keep core value of being a pan-Nigerian brand with outstanding .

The general manager said the brand would continue to innovative and consumer-friendly.

Amber Energy Drink was launched into the market 2020 with consumer-centric brand building initiatives.

Some of these initiatives are Amber Free BRT Bus-ride, Amber Empowerment programme, -Bar and -store promotion, Open Market Activation and more recently, “Amber Dey For You”.

Adedeji expressed delight at Amber’s market growth trajectory and strides in the  last one year.

She added: “I feel like Amber is a legacy drink, and that is what we want it to .

“So, it is taking the steps of being a legacy drink, meaning that at every step of the way, it is thinking about the average Nigerian and how we can their lives, and how Amber can become a of their success story”.

Adedeji said that a lot of activities had been lined up to Amber at one.

Some of the brand’s current drives, according to the statement, include getting more distributors on board availability and spread, as well as getting more Nigerians to happy with Amber.

The new energy drink is formulated to provide energy boost for those lead active and exhausting lifestyles, top of which are people in sports, entertainment and games, according to the statement.(NAN)